Andrew HeywardGuest Lecturer
Andrew Heyward is a nationally known news executive and expert on the changing media landscape. He helps media companies transform their businesses to drive growth and revenue in an age of rapid and disruptive evolution.
As a principal in the boutique strategy firm MarketspaceNext LLC; in his own practice, Heyward Advisory LLC; and as a senior adviser to Monitor Group, Heyward works with blue-chip television, newspaper, magazine, marketing and institutional clients to develop new programs, innovative online ventures, and successful digital strategies. He is also an adviser to early-stage and startup firms at the intersection of media and technology.
Heyward was President, CBS News, from January 1996-November 2005. Before his tenure as President, Heyward was executive producer, THE CBS EVENING NEWS (October 1994-January 1996). Heyward was also responsible for developing and launching 48 HOURS, the weekly primetime CBS News series that premiered in January 1988. He has won 12 national Emmy Awards.